I’ve just found my way to this article in the Financial Times via a post on Peta’s website. The article features Jochen Zeitz, the executive chairman of Puma, talking about the future of training shoe manufacturing and how one day his company will be leather free.
Whilst the decision seems to be based on sustainability – rather than cruelty – considerations, it is great that these types of issues are driving decisions at board level. Well done to Jochen Zeitz and Puma for raising this publicly.
The more big business makes public statements like this, the sooner these considerations will be seen as mainstream and not perceived to be the preserve of tree hugging hippies like me.
I hope Puma make the switch sooner rather than later.